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July 14, 2017
In Social Sports, It's About Camaraderie, Not Competition | The New York Times
Most participants are looking for a social experience. "It's all about your creating a personal connection with other people," he said. Like Ms. Keenan, most of the people signing up for social sports leagues today are urban professionals in their 20s and 30s.
Millennials fuel rise of for-profit recreation leagues | The Morning Call
Sports industry experts say it's no surprise that for-profit companies like Valley Sports League, with its slogan "Continue to Compete," are springing up across the country. Their target audience is the millennial generation — young adults roughly ages 18 to early 30s who grew up with an extra-curricular schedule brimming with team sports.