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July 14, 2017

In Social Sports, It's About Camaraderie, Not Competition | The New York Times

Most participants are looking for a social experience. "It's all about your creating a personal connection with other people," he said. Like Ms. Keenan, most of the people signing up for social sports leagues today are urban professionals in their 20s and 30s. 

July 27, 2015

Millennials fuel rise of for-profit recreation leagues | The Morning Call

Sports industry experts say it's no surprise that for-profit companies like Valley Sports League, with its slogan "Continue to Compete," are springing up across the country. Their target audience is the millennial generation — young adults roughly ages 18 to early 30s who grew up with an extra-curricular schedule brimming with team sports.

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